Ganesh Chandra Mullick made a strategy. He started reaching fresh sweets at the residence of Sir Asutosh Mukherjee, Subhash Chandra Bose, CR Das like honourable persons. In course of time, the shop became popular for traditional Bengali sweets not only in Bhawanipore but also in entire South Kolkata.
Ganesh Chandra Mullick had a son Radharaman who held the mantle after demise of his father. While he ran the shop, joined his cousin Balaram. Radharman was very generous. They later changed the name of the shop as Balaram Mullick & Radharaman Mullick. With this name, the shop became famous and remain in the mind of people of all age.
During the days of 1965-66, when there was ban on Chhana by the government, Sefalika Mullick, wife of Radharaman used to manually grind cashew to prepare sweets as ingredients in place of Channa. Balaram then died leaving behind his lone daughter who also died of cancer.